Services Overview – POPILLOL
Services Overview
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eCommerce Strategy & Consultancy

Our eCommerce consultants and subject experts will assist your company to build the right digital commerce strategy, grow your existing business and accelerate them to the next level. Our eCommerce strategy and consulting engagements span across companies of all shapes, sizes and verticals ranging from retailers, brand manufacturers, wholesalers, distributors and start-up entrepreneurs.

Our dedicated consultants are able to work with you to develop a comprehensive, data-driven strategy across ecommerce marketing, technology, and operations, putting your company on the path to success.

Digital Content Marketing

We can provide you with a comprehensive content strategy that will help you improve engagement and interaction across your digital channels.

We can develop content strategies for both websites and social media marketing activity, outlining our recommendations for content types and formats that will best suit your needs. We are able to assist your team to understand the process of identifying and planning appropriate content for your channels.

Social Media Strategy & Management

We can help guide your social media activity by providing you with a comprehensive and goal-focused strategy.

Our social media strategies take every element needed for social success into consideration, so by the end of the process you will know which channels to use, which content to post and which paid advertising opportunities to take advantage of.

As a result, your social media activity will be more goal focused, engaging and effective.

Influencers Marketing

Influencer marketing works because people influence people. Today, consumers are choosing to listen to each other over brands. That’s why influencers are so powerful. They are trusted individuals with loyal followings across digital platforms.

We develop and execute influencer marketing strategies based on your brand goals and we shape the optimal strategy that is right for you. This includes connecting you with the top social media influencers, bloggers and creators to help you engage your target audiences.

Digital Commerce & Brand Building

If you want to increase awareness, drive engagement or launch a new brand, our brand strategy services will help you do just that.

Depending on your specific needs, we will host brand workshops with key members of your team, before offering you our insights and recommendations in the form of a comprehensive brand strategy.

By the end of the process, you’ll be armed with a plan of action that defines your goals and how you’re going to achieve them leveraging the digital commerce landscape.

O2O Commerce Strategy

Online-to-offline commerce is a business strategy that draws potential customers from online channels to physical stores.

Online-to-offline commerce, or O2O, identifies customers in the online space, such as through emails and internet advertising, and then uses a variety of tools and approaches to entice the customer to leave the online space.

This type of strategy incorporates techniques used in online marketing with those used in brick-and-mortar marketing.

Affiliate Marketing & Partnership

Affiliate marketing is an extension of your brand. We ensure all of your affiliate partners are brand-aligned and use consistent messaging to represent you well in the marketplace.

From large-scale publishers, coupon, loyalty and product review sites to bloggers and influencers, we pursue a robust and varied partnership strategy to achieve your goals.

We collaborate with you to examine quantitative and qualitative data as well as funnel placement to develop a commissioning strategy that is right for you.

Video Commerce & Production

Video Commerce enable you to deploy interactive video experiences across your eCommerce and marketing channels. Increase sales and engagement on your site with engaging, shoppable video.

We are able to create rich, dynamically optimized, and highly interactive video commerce experiences across your digital commerce channels. We see more than 35% increase in conversion rate from video commerce experiences