An Information Memorandum (IM) is often the first material that presents a company’s team and business model to the investors. Hence, an IM largely determines the first impression investors have towards a company.
It also helps investors decide whether further understanding of the company and team is worthwhile.
An IM is at least as important as, if not more important than the love letter a man sends to the woman he loves.
A sincere love letter may not guarantee the beginning of a relationship, but it speaks volume about the character and greatly increases the odds.