Fior has more than 5 years of Digital Commerce experience with deep knowledge of the eCommerce ecosystem in Malaysia. 1 Years ago, she left Shopee and start up her own Online Marketing agency specialize in several lifestyle verticals—like beauty, F&B, Travel, and Electronic —helping her clients find new customers where they’re most likely to find them: Instagram and uprising TikTok.
Fior is currently working closely with the platform’s leading influencers, as well as identifying the latest up-and-comers. Her focus on social media and online marketing with goal to – “not just aware of the latest trends; in many cases, we’re shaping them.” She believes in the power of people that everyone holds a significant impact on helping people around them make purchase decisions or habits.
Over the year, she had completed over 500 product launches and projects with various local and international brands online and offline. She is experienced in communicating with media, talent, brand principles as well as knowing where to blast the right message out to the right medium. Her favorite part is to think of an idea that brings WOW effect which she is the first person who does same-day delivery campaign for Huawei Mate 20 where she partnered with Poslaju and Shopee logistic and PR to shout out the message. She had also delivered products with drones to customer doorstep that raises a topic in social media for a brand.
Fior’s 4 Years in Marketplace (Shopee and 11street) had successfully help brands build sales at the online marketplace to up to 400% MoM in sales, especially with the right campaign strategy during online peak periods such as 11.11 and 12.12. Her highest record was 15 million sales during 11.11 from 20 key brands who worked together with her. She is constantly motivated to push her client to never stop doing and not afraid to trial and error until the strategy works with her client’s support and trust.