Bob Raini Rambli – POPILLOL
Bob Raini Rambli
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Bob Raini Rambli – Founder of Groceri

Bob Raini, a Bruneian national, aged 36 is the founder of Bruita Sdn Bhd, a company he set up back in 2017. He is a passionate team player with main expertise in strategic planning, public administration, research analysis, and leadership, after graduating with a Masters’ Degree from the University of York from the United Kingdom under government scholarship.


Throughout his 11 years career serving the government of Brunei, he has worked in various roles and capacities with Brunei’s leading university, think tank agency and government departments; primarily dealing with national research studies, strategic management, and governance.


Bob Raini was instrumental in leading and guiding the Ministry of Development in formulating its Strategic Plan & Policy Framework 2018-2023 as well as the lead project coordinator for nationwide studies such as Brunei Energy Efficiency and Conservation Study with Mitsubishi Research Institute (Japan) and Feasibility Study for Alternative Energy Sources for Brunei Darussalam with Powertech Labs Inc (Canada). In his latest project for the Ministry of Development, he has helped the Ministry save on consultancy fee from engaging a consultant for their Strategic Plan & Policy Framework amounting to BND$200,000 by doing these projects in-house as well as leading other projects such as the Local Business Development Directive for Construction Industry and the Fiscal Consolidation Programme for the Ministry.


He is now focusing his energy and efforts to help the startup community in Brunei and Malaysia after forming Bruita Sdn Bhd, especially helping promising startups in Brunei in areas of strategic planning and business model. He was also recently successful in his admission into the Founders Institute Programme in Kuala Lumpur. With his experience and networks especially in ASEAN, having served previously as the national representative of Brunei in ASEAN Committee in Science, Technology, and Innovation (ASEAN COST), he looks forward to having a more proactive and hands-on role in business development, strategic planning, foresight and new business initiative for Bruita Sdn Bhd.