Bernard Lee – POPILLOL
Bernard Lee
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Bernard Lee – Digital Transformation | Growth Hacker | Consultant & Advisor

Bernard Lee has always been a firm advocate of Digital Transformation initiatives that is able to impact businesses and organizational activities to fundamentally set the foundation for digital technology integration into all areas of the business.


Currently, he is embarking on a new journey in an exciting tech start-up company that leverages on Artificial Intelligence technology and solutions to create a digital product that is able to provide convenience and smarter decision-making processes moving forward.


His previous portfolio was Country Manager, Malaysia at iCar Asia Limited which was listed on the Australian Security Exchange. iCar Asia owns and operates the ASEAN No. 1 network of digital automotive portals with clear leadership positions established in each of ASEAN’s three largest automotive markets – Malaysia, Indonesia, and Thailand.


Prior to joining iCar Asia, Bernard was attached to (a JV Company between SK Planet & Celcom Axiata) and was responsible for formulating the blueprint for their new advertising business and content management initiatives. His other role was to lead and support the sellers’ development growth, to increase their competency in the e-Commerce marketplace and online commerce ecosystem.


Bernard’s recognition goes beyond the organization as he was invited as a panel speaker at numerous eCommerce seminars & conferences event such as the TMEF @ SME DIGITAL SUMMIT 2019 & 2018 Series; EPF Digital Transformation Summit 2017; SITEC SEA E-Commerce Conference 2016; CIMB BEST Public Seminar 2017; Exabytes E-Commerce Conference 2017; MAREC 2017; and the iRetail World Asia Conference in Singapore 2013 just to name a few. He was also one of the appointed speaker/trainer for the Malaysian Institute of Estate Agents – NCC program designed for real estate negotiators and agents